Case Study: Cementing Local Recognition With A Custom Jingle
- howardmusic0
- Mar 30
- 2 min read
Updated: Apr 1
Mathew’s Ready Mix is a concrete company based in central California. When they came to me, they had one big question: How do we stand out from all the other concrete companies in the area?
The truth is, when people need concrete services (or anything else), most people just call the first name they remember.
Maybe they saw a truck around town, or their friend mentioned a company they liked. Anything that gets the business name in their head.
So we asked ourselves—how do we make sure Mathew’s Ready Mix is the first name that comes to mind?
Our answer: a catchy custom jingle.
We wrote a simple, catchy tune with lyrics that are easy to sing and hard to forget.
Jingles work because the music stays stuck in people’s heads. Even if they don’t mean to remember it, they do.
A jingle also gives your business personality. This separates you from the competition by creating a friendly feeling associated with your brand.
Plus it's just plain fun to have your own jingle on the radio!
Mathew’s Ready Mix has a super power when it comes to regional marketing: a fleet of white trucks with bold blue stripes. They’re already eye-catching, so we used that in the hook: “Mathew’s Ready Mix – Home of the blue striped truck.”
Next we added an upbeat instrumental with electric guitars and drums, plus a warm, friendly voiceover to match the brand’s personality.
Now, every time someone sees one of those trucks on the road, they hear the jingle in their head. The trucks aren’t just trucks anymore—they’re songs on wheels.
Result: instant recognition. When people in central California need concrete, they know exactly who to call.
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